Break free from perfectionism, procrastination, and self-doubt — for good.
Build systems and habits that make success inevitable (without burning out).
Reclaim your time and focus so you can lead with clarity and confidence.
Elevate your self-worth and step fully into the leader you’re meant to be.
Achieve ambitious goals while creating balance in your personal life.
Shift from constant “doing” to intentional growth, impact, and fulfillment.
50+
High Level Clients Coached
Reviews & Testimonials
I reached out to Safaa because I had Zero time for myself and was disorganized with my projects. She helped me clarify my priorities and sharpen my focusing skills. I have a team now and delegate more things. It freed up my bandwidth to work on my business strategy. I finally stepped into my CEO shoes and everyday I build a company I am proud of. We have been working together for 8 months now and it is so exciting to have her by my side to help me win every day and week. Don't think you have to do it alone like I did. Don't hesitate to hire her,
Doug
Entrepreneur, Nebraska (USA)
I really loved my coaching experience with Safaa and it helped me to quickly achieve my goals. Through daily practices and discipline, I’ve improved my weaknesses and it made me even a more persevering person. My daily habits got better each day and that made my life better and each moment more meaningful in so many ways, such as in my work life and it impacted even my personal life. I must say that Safaa’s personality and positivity is a motivating factor during the coaching experience. She helped me become more disciplined while enjoying the process at the same time. My favorite part of this coaching experience are her very close follow ups, her advices and her encouragement to do better each day. This made me held accountable and responsible in my choices. I would definitely recommend her coaching services.
Yasmine
Marketer, Montreal (Canada)
Safaa helped me prepare and execute a plan to change careers into an innovation position. Together we made a plan, analysed different companies and positions. And prepared for job interviews. The result was that I was super confident for the interview and it went very smooth (application is still in progress). Having worked with more coaches, I was impressed by her professional attitude, commitment and above all her outstanding preparedness for every step. For example we practised an interview and she knew all aspects of the aimed company, products, etc. So she could play a very effective counterpart for the practise interview. She combines this with pleasant manners and a very positive attitude. Definitely recommend working with her!
Michiel
CFO, Amsterdam (Netherlands)
I reached out to Safaa because I had Zero time for myself and was disorganized with my projects. She helped me clarify my priorities and sharpen my focusing skills. I have a team now and delegate more things. It freed up my bandwidth to work on my business strategy. I finally stepped into my CEO shoes and everyday I build a company I am proud of. We have been working together for 8 months now and it is so exciting to have her by my side to help me win every day and week. Don't think you have to do it alone like I did. Don't hesitate to hire her,
Carol
Executive, New York (USA)
Safaa has transformed the way I work.
In just a few weeks, I learned how to truly structure my days and prioritize my tasks (even though I was already a real ‘productivity geek’ to begin with).
The combination of personalized coaching with the accountability Safaa provides really makes a difference—it has helped me achieve my goals in a calm, focused, and effective way.
Today, I manage my business more efficiently and have more time for my family. Safaa has truly changed both my professional and personal life.
Gaëtan
CMO, Montreal (Canada)
Safaa helped me with creating a bedtime routine that would be optimal for my general well-being. Its a goal i've struggle with for years and her coaching was very hands-on and practical. I liked her positive energy and the tools she gave me did help integrate some steps of the routine deeper thus making it easier for me to keep the habits. Having someone knowledgable to be accountable for aided in setting the habit in. :)
Emilie
Entrepreneur, Montreal (Canada)
Before working with Safaa, I was constantly juggling between urgent matters and projects (my group is made up of about twenty companies generating several million euros, so you can imagine…), without ever feeling like I was truly making progress—or at least not fast enough.
Thanks to her structured method and personalized coaching, I finally found a productive and calm rhythm to manage my businesses. She helped me better organize my daily priorities, take a step back with my 12-week goals, and follow (and actually achieve!) healthier habits than before.
The coaching sessions gave me the tools I needed to stay focused and motivated. In just a few weeks, I noticed a significant improvement in my time management and productivity
Alex
CEO - Holding of 20 companies, Paris (France)
I achieved more business goals in 90 days than in the last 3 years; the combination of coaching and deep knowledge of Safaa is extraordinary.
Nicolas
Software Engineer & Entrepreneur, Colmar (France)
Does this sound like you ?
You’ve worked hard to get where you are.
But behind the success… it feels heavier than it should.
You’re juggling endless responsibilities and still wonder if you’re doing enough.
Perfectionism keeps you second-guessing yourself instead of moving forward with confidence.
Some days it feels like no matter how much you achieve, there’s always more — and it’s never quite enough.
You crave clarity and focus, but leadership demands, distractions, and self-doubt pull you in every direction.
You’re responsible for others, yet secretly wonder if you’re truly leading at your best.
You carry the weight of your business or career on your shoulders — but rarely have space to breathe yourself.
The Shift You’ve Been Looking For
Without Coaching
Constantly juggling tasks & mettings but never feeling caught up
Second-guessing decisions and doubting your leadership
Stuck in cycles of procrastination and perfectionism
Success feels heavy, draining, and unsustainable
Little time left for yourself or what truly matters
With Coaching
Clear priorities and systems that free up your time and energy
Confident decision-making and stronger leadership presence
Momentum and follow-through without the self-sabotage
Success that feels fulfilling, balanced, and sustainable
More space for the life you want — while still achieving your biggest goals
Hi, I’m Safaa
Your Performance Coach
Since 2019, I’ve been coaching ambitious entrepreneurs, executives, and their teams to unlock their full potential.
My mission is to help you achieve greater productivity by building efficient systems, using innovative tools, and developing the mindset you need to excel with clarity and ease.
Before stepping into coaching, I spent years leading large international teams in organizations such as Schibsted, G4S, and Laurentian Bank.
I know firsthand the pressures leaders face when trying to perform at the highest level while still holding space for themselves.
Along the way, I earned an MBA from École des Ponts Business School and HEC Montréal. But more than titles or degrees, what drives me is helping women like you step into their full leadership potential without burning out.
I believe success should feel powerful and fulfilling — not exhausting. And my role is to help you create a business, a career, and a life where you can truly thrive.
Watch My Latest Videos
Practical strategies and insights to help ambitious women lead with clarity, confidence, and balance.
From Overwhelm to Clarity
My Coaching Framework
Confidence & Leadership
We strengthen your mindset, decision-making, and presence so you can lead with confidence — whether it’s your team, your business, or your own life.
Clarity
We uncover what truly matters to you — your goals, your values, and your vision.
This clarity becomes the foundation for everything else.
Focus & Execution
We cut through the noise and distractions & create a clear action plan that keeps you moving toward your goals with consistency.
Systems & Habits
We design practical systems and daily habits that remove friction and make your success sustainable. No more relying on willpower alone.
Balance & Growth
We ensure your growth doesn’t come at the cost of your wellbeing. You’ll achieve your goals and create the time, space, and energy to live the life you want.
Fulfillment & Legacy 🌟
We align your success with what truly matters to you — so your achievements not only grow your business or career, but also enrich your life and impact.
What You Get
When We Work Together
This isn’t just about scheduling coaching calls.
It’s about creating a space where you can think clearly, lead powerfully, and achieve your goals without burning out.
When you work with me, you get:
1:1 Private Coaching — dedicated sessions tailored to your goals, challenges, and leadership journey.
Clarity & Strategy — we cut through the noise and design a clear roadmap so you always know your next step.
Systems & Habits — practical tools that simplify your day-to-day and make productivity effortless.
Accountability & Support — I’m by your side to make sure you follow through and actually see results.
Personalized Guidance — no cookie-cutter formulas; every plan is adapted to your unique career, business, and lifestyle.
This is a high-touch, personalized experience, designed for women leaders who are ready to step into their full potential and build success that feels powerful, balanced, and sustainable.
👉 Spaces are limited to ensure every client gets the focus and attention they deserve.
It’s Time to Lead With Clarity, Confidence, and Balance
You don’t have to keep pushing through overwhelm, perfectionism, and self-doubt on your own.
You’ve already proven you’re ambitious, capable, and driven. Now it’s about creating the systems, mindset, and support that allow you to thrive — not just achieve.
With coaching, you’ll step into the leader you’re meant to be:
Focused and clear on what matters most
Confident in your decisions and leadership
Successful & Balanced, with space for the life you want
This is your opportunity to finally create success that feels powerful, sustainable, and truly yours.
This call is just a safe space to explore your goals and challenges. I work with only a handful of women at a time to make sure each receives the focus and care they deserve.
There’s no obligation — just a chance to connect.
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The testimonials from our clients presented on this page reflect their personal experiences, closely tied to their commitment and diligence. It is important to understand that these results are not guaranteed for everyone. Your success will depend on your willingness to invest the same level of effort and determination.